Where is the Pink?
Every women including myself was glued to the screen or waited in line for hours for the premiere of the “Sex and the City” movie premiere. Everytime you picked up any product inspired by “Sex and the City” the signature pink logo was branded all over the product. So what happened?
I understand that everything is in need for improvement and that we are now in 2010, and the movie is changing it’s direction. But on a marketing persperctive I think there heading on the wrong road. Everywomen in the world can be in any store or driving down the highway and when we see the pink “Sex and the City” logo we stop and look.
My vote is bring the pink back!!