Brooks Brothers is taking a different approach to its conventional campaign strategies, by introducing a more emotional side to engage it’s customers. In the campaign, which has rolled out nationally and internationally on Sept. 18, actors Christina Hendricks, Geoffrey Arend, Tony Goldwyn, Matt McGorry, Joshua Sasse, Yara Shahidi and screenwriter Graham Moore narrate life events that involved Brooks Brothers. Matt Goldwyn, who plays the president of the U.S. in the ABC hit series “Scandal,” recalls wearing Brooks Brothers to meet the real POTUS at the White House Correspondents’ Dinner, and Arend, an actor who’s married to Hendricks, tells the story about wearing a custom Brooks Brothers glen plaid suit on his wedding day. What’s your Brooks Brother Story? #MyBrooksBrothers
